August 7- Media Relations (Amy)

Title:  Getting Started With Media Relations

Brief Description: 

Reporters. Editors. Influencers. These third-parties offer unmatched credibility to a small business or nonprofit organization. When you are written about in the newspaper, talked about on the radio, or gushed about on social media, people take notice. There’s something powerful about being able to say, “don’t take my word for it…” But how do we, as organizations, gain some of this coveted attention and third-party credibility? It’s all about building a relationship based on trust and access to interesting stories, people, or experiences.

Takeaways:

• Learn how to develop your media universe

• Plan your outreach based on news, seasonal/planned events, and evergreen story ideas

• Gain confidence in reaching out to engage with the media