Application for the Small Business Marketing Bootcamp
For anyone who does business in Brookline or Boston.
Week 1: 5/22 and 6/2 Monday and Friday 8:30 - 10:00 AM Presenter: Patricia Hambrick Week 2: 6/5 and 6/9 Monday and Friday 8:30 - 10:00 AM Presenter: Susan Jung Grant Week 3: 6/12 and 6/16 Monday and Friday 8:30 - 10:00 AM Presenter: Kim Donlan Week 4: 6/20 and 6/23 Tuesday and Friday 8:30 - 10:00 AM Presenter: Amy Shanler Week 5: 6/26 and 6/27 Monday and Tuesday 8:30 - 10:00 AM Presenter: Kelley Misata
Two participants per organization are strongly encouraged to apply.
Immerse yourself in an environment focused on helping you succeed. Engage with faculty who shape the future of business. Grow your network and build the community of your dreams. The Brookline Chamber of Commerce has brought together experts who will help to create a customized approach for your business in a 5-week program.
Join an intimate cohort of Brookline, Brighton, and Allston business people for hands-on virtual workshops facilitated by distinguished Boston University and Boston College faculty specializing in marketing, public relations, and cyber security.
Limited seats are available for this exclusive, no-cost opportunity. Acceptance into the program includes 10 interactive virtual workshops and five office-hour consultations.
Course 1: Begin Your Best Branding, Patricia Hambrick
Continue your best Branding; Patricia will help you apply best practices in branding to your own company through workshops and application models.
Course 2: Tell Your Story so Others Will Listen, Sue Jung Grant
Improve your storytelling strategy that moves people using traditional and digital media to create compelling communications.
Course 3: Creating a Digital Experience, Kim Donlan
Continue establishing an extensive digital experience for your customers. Learn the shortcuts to finding and keeping your best customers online.
Course 4: Attract Customers with Best Marketing Practices and PR, Sue Jung Grant and Amy Shanler
Part One: Continue identifying market challenges and opportunities to implement a successful and sustainable marketing mix and to cultivate customer intimacy.
Part Two: In this two-part workshop focused on public relations, you will expand your knowledge on the secrets to social media success and how to tap into the power of reporters and influencers to reach more people.
Course 5: Cybersecurity, Kelley Misata
The Cybersecurity Workshop is a two-part series for small businesses to continue improving cybersecurity using national standards (NIST Cybersecurity Framework) re-purposed in everyday language. With a hands-on approach to assessing where your business measures against cybersecurity best practices, we will explore practical cybersecurity risks and provide practical ways to integrate cybersecurity as a part of business operations.
Patricia Hambrick began teaching marketing and branding to MBA students at Boston University after running marketing organizations for companies such as Reebok, L'Oreal and many others. She is known as an expert on Branding, having created unique brand positionings for large companies as well as start ups and early stage such as Bag Borrow or Steal, in what the NYT called Netflix for high end handbags.
You can learn more about her on LinkedIn and at hambrickgroup.com.
Sue Jung Grant
With two decades of experience teaching at multiple levels: undergraduate, masters, MBA, PhD, and executive. Sue supports students, leaders and teams in their understanding of marketing strategy, growth and the consumer connection. Her research, which has been published in top-tier journals, investigates consumers' social and cognitive psychological processes in persuasive communications. As a marketing professor at BU's Questrom School of Business, Sue has led curriculum innovation, introducing new courses, new techniques and new programs. She earned a PhD in consumer psychology and an MBA from the Kellogg School of Management and a bachelor's in English literature from the University of Pennsylvania. Learn More
Kim Donlan is a Marketing Lecturer at Boston University and CEO of RedSwan5, an agency pioneering a new framework for creating unique messaging and digital strategies that create exceptional customer experiences. Learn More
Amy Pavel Shanler has 25 years of experience managing communications activities for multiple organizations and industries, including retail, technology, business, health care, and entertainment. Most recently, she has been co-directing the award-winning PRLab at Boston University, the nations longest-running, student-led public relations agency, named "Best Training/Education Program" by PR News Agency Elite awards in 2018.
Previously, Amy was director of public and media relations for Royal Philips in North America, and director of PR strategies and community relations for the office products giant Staples. Learn More
A finalist for Cybersecurity Woman of the Year (2021), Dr. Kelley Misata is Founder and Chief Trailblazer of Sightline Security, Executive Director of OISF (Suricata), and former Director of Communication of the Tor Project - a senior executive with 15+ years of experience in cyber and information security operations, assessments, network security, open-source technologies, marketing, and communications.
Expert in bridging gaps between technical and non-technical audiences in cybersecurity conversations and initiatives. Passionate speaker, advocate, and leader in information security, open-source communities, responsible digital citizenship, cyberstalking, and privacy. A business-minded researcher with groundbreaking research in the cybersecurity of nonprofits. Dr. Misata holds a Ph.D. in Information Security from Purdue University, an MBA, and a BS in Marketing. Expertise rooted in direct experience as a survivor of cyberstalking. Learn More
Date and Time
Monday May 22, 2023 Tuesday Jun 27, 2023
Courses Begin: Monday, May 22, 2023